Selling on Your Website

This is what your customer will go through when you have a physical store. A customer walks into a physical store, browses the shelves and overall products, picks up physical products, inspects and examines these products, considers the prices, chooses one of the product, returns the other products to the shelves and takes the chosen product to the cashier to make payment.

If you want to sell your products online, then your website must be enabled for e-commerce, where you must have the following features:

Provide plenty of product description

You need to ensure you have good amounts of content including product description like sizes, dimensions, colors and comparisons with other similar products. The information provided must allow the customer to choose a product, get a clear pricing and shipping costs on their chosen product. They must also be able to complete the transaction and get an order number, and/or invoice confirmation via email.

Clear stock levels

Customers must be able to see if the item is in stock or can be backordered if out of stock. You should have an email contact or live help if the customer has any questions – and it is vital that you must respond as soon as possible! If you want to provide your own live chat and help desk services on your website, specialised softwares and plugins are available for purchase.

Clear customer service links

Ensure your customer service links are clearly marked, so your customers do not have to click about to location that information.

Have an ‘About Us’ page

Provide an ‘About Us’ page or a section about your policies. If you have privacy policies and customer satisfaction policies, your customers will feel more comfortable about shopping in your e-store.

Have an SSL certificate

In order to increase customers’ trust in your website, you need to have an SSL certificate that will encrypt information moving back and forth your website – information such as credit card information and customers’ details. A paid SSL certificate have warranties that will cover you if anything happens.

Testimonials

Get testimonials your customers as you go! Having customer testimonials and references on your e-commerce website lets your prospective customers know that other customers are happy with your service.

Consider guarantees, warranties and return policies

Customers are looking for these information. Make sure that you have policies in place such as returns policies, warranties, guarantees, shipping costs and insurance charges, if any.

Add content frequently

Do add new content frequently, so your returning customers will not be bored by seeing the same products they saw four months ago. You can also write a blog and send each new article you have written to them as newsletters to entice them to return to the site for more products.

Consider these elements when you are looking at having an online store. Customers can be really fussy. You will just have to ensure that what they are after is present your site in order to gain their trust and for them to have a pleasant shopping experience with you.

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